Akaru by Richard Boiteux
Co-founder at Akaru
Lyon - France
Choosing our name wasn't an easy job for us. A lot of the good ones were already taken! It's really hard to find a name that could truly represent us. It took us more than a month of intensive research.
Each partner created a list with the names that we liked. After lots of brainstorming sessions, we narrowed it down to 3 names that represented our spirit and our values.
The main challenge was to find an international short name that was original and most importantly, easily remembered. We really love the Japanese culture and after much research found the name AKARU (bring to light / bright) - and for all the Star Wars fans out there, it's also the name of one of the planets.
The originality and significance of the word AKARU matches our values, such as producing quality work that shines the spotlight on our customers.
AKARU is a digital studio with creative ideas.