Art Director at Vintage Web Production
Kiev - Ukraine
Our best and worst project at the same time I think was aiia - Outstanding promotional gifts for outstanding brands.
Best. For us it was a challenge - we had never done a project of this complexity. It was interesting, difficult and exciting. We had to develop new creative solutions and use different specialists. The work was long and fascinating. We worked with the video a lot. A feature of aiia is a smooth transition from the product to the video. By clicking on the product the user gets the WOW effect from the site as it dissolves and goes into a full-motion video.
Worst. Due to a non-standard layout that looks the same on all screen resolutions equally (as we "scale" it - pull and it increases in its scale), we had a lot of questions. For example, svg masks and video, html, progressive downloading and streaming video. We spent a lot of energy, nerves, tears and sweat. In the end, after long hours of work we looked back and realized that all this could have been done easier and several times faster. It was funny and sad at the same time, well - it all comes with experience.