Snorre Martinsen

Snorre Martinsen

Like any type of leadership, creative leadership is a give and take gig. Although it's still relevant to be demanding and ambitious on behalf of your team, it's infinitely more meaningful to be involved and empathic with the people you work with. Ultimately you just have one goal: Making sure your team and everyone around you succeed. That means giving up some space and letting people around you shine. And always hire people with the potential of surpassing you.

Being the leader of a creative process can be very emotional. And I don't think there's any way around it. Because it takes grit getting to that moment where something great reveals itself. It inherently relies on passionate people standing up for ideas they think are great, and not just their own. You want those moments where the collective goes "that's a great insight!" or "I don't care if it's possible at this point, we all love it". A great creative leader has the ability to make everyone involved feel like they play an important part in getting to that point. Regardless of them being a permanent part of your setup or temporarily along for the ride on a specific project.

In my experience the best creative leadership favors flat structure, as opposed to the old fashioned hierarchy a 'tough but fair' approach tends to facilitate. The need for an environment where people feel comfortable speaking their mind should be obvious. It takes confidence and courage to do great work. Both of which, as luck would have it, are tremendously contagious.

You know you've succeeded when you've created a workplace everyone's excited about coming in to every morning. At POL, I'm happy to say that's exactly what we're doing. And I'm really proud to be able to work with and learn from what I consider to be an extraordinary group of people.

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